Internship in Marketing - Business Analytics and Digitalization

Company Description

Bosch, a leading global supplier of technology and services, has been present in Malaysia since 1923, through its network of partners and distributors. Today, Bosch is present in six locations throughout the country, with Penang housing to the company’s largest high-tech engineering hub in Southeast Asia with production focusing on mobility electronics, power tools and semiconductor. ​

​All four business sectors (Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology) have operations in the country.​

​Bosch in Malaysia is part of the Bosch Group, a leading global supplier of technology and ​services. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with ​products and services that are innovative and spark enthusiasm. In short, Bosch creates ​technology that is “Invented for life.”

Job Description

Key Responsibilities:

• Analyze electronic commerce Gross Merchandise Value, product sales, store traffic, and marketing advertisement performance to identify trends and insights.
• Assist in the execution and monitoring of various digital marketing campaigns.
• Monitor and track sales funnel performance to identify optimization opportunities.
• Analyze the performance of marketing ads across various platforms, reporting on key metrics and suggesting improvements for better ROI.

Project Involvement:

• Conduct detailed analysis of Gross Merchandise Value, website traffic, product data, and customer behavior.
• Support the execution of e-commerce campaigns and product launches.
• Identify actionable trends and opportunities to drive business growth.
• Maintain and update Power BI dashboards, ensuring that the performance are accurately tracked.

Qualifications

• An analytical mindset with a strong interest in data and electronic commerce.
• Proficiency in Excel and Power BI.
• Excellent attention to detail and a proactive approach to learning.
• Strong communication skills.
• Preferably 6 months of internship duration (please indicate your official internship period in the resume).