Field Marketing - APAC

At IBM, we have the power to make meaningful change. Every individual with a quest for knowledge and passionate curiosity from around the world has a voice and makes adding to our story possible. Help shape our future and define what’s possible at IBM. IBM is a global software, hardware and services company, fostering a culture of creative, innovative thinkers; people who are curious about how technology can transform businesses and impact the world. As a Field Marketing professional, you will work closely with APAC and country Field Marketing managers to develop and execute technology marketing plans. You will support the development of product messaging and positioning, support the definition of target personas and develop compelling narratives for demand generation campaigns supporting IBM products and strategic partners. Working closely with Marketing and Sales, you will drive measurable business impact by contributing to pipeline creation, opportunity progression and revenue growth through targeted field marketing programs. To be successful in this role, you should be self-motivated, demonstrate strong collaboration and business acumen, and have a solid understanding of B2B marketing and the technology/software industry. IBM Field Marketing Professional bring a strong understanding of: · clients, how they buy and are influenced, and the channels through which they engage, particularly for priority products and offerings · industry trends and where the market is heading · clients’ transformation priorities across different buyer roles and business domains · IBM's thought leadership and expertise areas Your responsibilities will include: · Collaborate with the business to generate demand for IBM products and solutions to accelerate growth by leveraging data and account insights. · Support integrated programs including executive engagements, client events, roundtables, webinars, workshops and industry programs, ensuring strong pre-event targeting and post-event sales activation. · Analyze market, customer and competitive insights to identify growth opportunities, priority segments and differentiated positioning. · Work with product, sales and marketing teams to develop differentiated messaging and compelling customer narratives aligned to buyer needs and business outcomes. · Partner closely with Sales and business leaders to understand priority accounts, industries, buying groups and opportunities; support the translation of business priorities into marketing plans and tailored campaigns that enable sellers and drive engagement. · Maintain up-to-date knowledge of technology and industry trends and translate them into relevant insights and compelling narratives for decision-makers and key influencers. · Measure campaign performance, engagement and pipeline impact; provide reporting and insights to senior business leaders and use findings to continuously optimize marketing programs. · Understanding of B2B marketing and strong interest in the technology/software industry · Willingness to learn and stay current with rapidly evolving technology trends. · Strong written, verbal and presentation skills. · Proficiency in PowerPoint, Excel and other marketing/analytics tools. · Strong project management, organization and attention to detail. · Ability to work effectively across countries, functions and senior stakeholders. · Data-driven mindset with the ability to interpret marketing and pipeline performance. · Experience or exposure to technology/software marketing, preferably enterprise B2B. · Familiarity with enterprise technologies such as AI, data and automation, cybersecurity, hybrid cloud/infrastructure and related technologies. · Exposure to working with Sales teams and CRM/marketing automation platforms. · Exposure to account-based marketing (ABM), demand generation, events/executive engagement or partner marketing