Marketing Intern, AUTA

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. To serve the goal, Amazon has created one of the most advanced fulfillment and logistic networks in the world.

Roles & Responsibilities:
For this Marketing role, the primary responsibility is to be accountable for marketing assistance and relevant tasks while provide support other marketing activities. The detailed responsibilities are:
- Social CRM Campaign Workflow: Design, build, and manage end-to-end campaign workflows within social CRM platforms synced, including audience targeting, content triggering, journey orchestration, and follow-up automation.
- Leads Generation & Qualification: Track and monitor inbound leads from marketing channels; maintain lead scoring models and qualification criteria to identify high-intent sellers and route qualified leads to seller nurturing team.
- Seller Segmentation & Campaign Support: Build and maintain seller segment lists based on product tags and engagement data; support marketing campaign outreach by providing targeted audience pools and personalized content recommendations.
- System Operations & Maintenance: Support day-to-day social CRM platform operations — account configuration, template management, tagging rules, data sync, and troubleshooting; document SOPs to ensure operational consistency and scalability.
- Results Tracking: Monitor social CRM metrics (follower growth, message open rates, menu click rates, conversion funnels) and produce regular reports with insights to optimize campaign effectiveness.
- Support various Marketing activities upon requests