2027 Entry-Level — Marketing Analytics

This role is for a 2027 start date. At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change — improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a worldwide digital transformation. Our Performance Marketing team drives scalable and predictable revenue growth. We exist to generate demand for IBM’s products and offerings — and to convert that demand into measurable pipeline and business impact. As part of our team, you'll be surrounded by bright minds and keen collaborators — always willing to help and be helped — as you apply passion to work that will compel our audience to choose IBM's products and services. When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life. As an IBM Marketing Analytics Intern, you’ll work collaboratively, driving work that addresses a strategic IBM Marketing business challenge. You will have the opportunity to focus on uncovering, synthesizing, and applying analytic insights that drive both strategic and tactical outcomes for the company and directly guide marketing execution. In addition to your project work, the internship includes educational, networking, and social activities. At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of leaders, practitioners, and peers across the organization. This is a highly visible intern program with leadership exposure and mentorship throughout the summer. This internship would support our Marketing Analytics team. This team is responsible for planning, executing, and optimizing our paid media, marketing automation, and performance intelligence activities to deliver value to our business. As an intern on this team, you could be involved in helping answer analytics questions and helping to further business objectives in one or more of these areas: Optimizingpaidmediacampaignsand tacticsto increase relevance of the IBM brand and drive demand for priority products Analyzing, designing,and enhancingomni-channel audience journeysto serve our prospective clients relevant and personalized content in the right place at the right time Drivinginnovation at the intersection of marketing and AI, through generative AI for content creation, process automation forenhancedproductivity, and more This role is based in New York City. We work in a hybrid environment. This position will be required to come into the office at least three days per week. This role will be posted until September 18. We will review all applications. IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Currently enrolled in an accredited University Completing anundergraddegree program between Winter 2026 and Summer 2027 Passionate about marketing, data,analytics,or a related field Fluent in English; strong written and verbal communication skills Problem-solving and analytical skills A strategic, consultative, data-driven mindset SQL, Excel, Python, R for data analysis Basic knowledge of marketing, communications, data analytics, or related area Basic market research skills Basic knowledge of how toleveragedata to tell a story Tableau, Excel,PowerBI, Cognos for data visualization