Content Strategist –Marketing

The Content Strategist will work in an agile setup supporting strategy, storytelling, and marketing communications that help build IBM’s brand and business. The strategist will work with content strategists, marketers, creative teams, and subject matter experts to research, develop, and execute content across channels. The role will also use AI tools and emerging technologies to support creative ideation, content development, and new ways of working. · Collaborate with content strategists, marketers, creative teams, and subject matter experts to support content and storytelling for IBM marketing initiatives. · Research audiences, industries, market trends, and relevant topics to identify insights, stories, and content opportunities. · Support the development of content briefs, story ideas, messaging, and written content across digital, social, campaigns, presentations, and marketing communications. · Create, edit, and adapt content for different audiences, channels, and stages of the customer journey while maintaining IBM’s brand and messaging. · Use AI tools and emerging technologies to support research, creative ideation, content development, content adaptation, and experimentation. · Strong written and verbal communication skills with demonstrated ability to tell clear, compelling, and audience-focused stories. · Strong research, writing, editing, and proofreading skills. · Understanding of content strategy, digital marketing, social media, and different content formats. · Familiarity with AI tools and Generative AI, with an interest in applying them to creative strategy and content development. · Strong creative thinking and problem-solving skills. · Curious, growth-minded, and demonstrated ability to learn new marketing, content, AI, and digital tools. · Ability to work with a great deal of autonomy, as well as in a collaborative team environment. · Working knowledge of AI-enabled content creation and creative tools. · Basic understanding of SEO, AEO, audience insights, content performance, or digital marketing.