Software Product Marketing Manager

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change, improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Product Marketing team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM. As an IBM product marketing manager in Bangalore, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. · Own messaging, positioning, and go-to-market strategy for IBM Software, developing differentiated value propositions for the relevant decision makers and users. · Create content and customer narratives, including solution briefs, demos, client presentations, customer and partner success stories, and sales plays and use cases that drives pipeline growth and account expansion. · Engage with Product Management, Engineering, Sales, Technical Sales, and Marketing teams to execute launches, account-based campaigns, sales and partner kits, and strategic growth initiatives. · Develop sales and ecosystem partner enablement programs that equip teams with messaging, competitive differentiation, talk tracks, presentations, and other customer-facing materials to accelerate opportunities within net new and existing accounts. · Drive customer, market, and competitive insights through engagement with strategic clients, field teams, analysts, and industry trends to inform messaging, go-to-market strategy, and account growth opportunities. · Expertise in Product Marketing, Solution Marketing, Technical Marketing, or B2B Enterprise Marketing. · Develop go-to-market strategies and launch plans for enterprise software solutions. · Create customer-facing assets and sales enablement materials. · Strong collaboration skills across Product Management, Engineering, Sales, Technical Sales, and Marketing teams. · Ability to communicate complex technical concepts to business and technical audiences. · Ability to manage multiple priorities simultaneously in a fast-paced environment. · Deep understanding of go-to-market strategies. · Develop audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics. · Knowledge of AI products and/or services.