2027 Full Time: Marketing Associate Analyst – Undergrad

Overview

Overview SMILE AT WHAT’S NEXT At PepsiCo, you'll find the opportunity to grow your career, make an impact, and help shape what's next. As one of the world's leading food and beverage companies, our beloved brands—including Gatorade, Lay's, and Quaker—help create smiles with every sip and bite. Behind our products is a connected system that starts with how we source and grow ingredients alongside farmers and extends to how we make, move, and deliver products while driving positive impact for our business and communities. At the heart of PepsiCo are our people: professionals who bring curiosity, drive, and fresh thinking, working together to turn ideas into action. Across functions, teams, and markets, we collaborate to solve challenges, unlock new opportunities, and create meaningful impact for our consumers, customers, and communities. No matter your role, you'll be part of a connected community where your contributions matter, your voice is heard, and your development is supported. With opportunities to grow, belong, and smile, PepsiCo offers more than a place to build your career—it offers the chance to help create what's next. Responsibilities Opportunities for Associate Marketing Managers exist across various business sectors and a diverse range of teams, including Brand Management, Innovation, Shopper Marketing, eCommerce, and Insights. Each experience sheds light on different consumer needs, promotional levers, and even joint venture business models! From the start of their career at PepsiCo, Associate Marketing Managers have opportunities to own and lead high-impact marketing initiatives and collaborate cross-functionally to drive business results. Employees are given opportunities to develop and demonstrate functional excellence, leadership capability, knowledge of the business, and gain critical experiences. What you can expect: At PepsiCo you can think like an entrepreneur, but with the global reach and resources to support you. As a Marketing Associate Manager, you will be given significant responsibility to create high impact marketing recommendations that enable PepsiCo to achieve short- and long-term strategic business objectives. You will develop and demonstrate functional ownership, strategic leadership capability, and business acumen. The role also provides exposure to best-in-class brands, campaigns, and marketers by means of professional development initiatives and mentorship. Responsibilities may include: Drawing insights from consumers and being their voice in product, packaging, or communication development Partnering with agencies in the creation of brand positioning and communication strategies Leading cross-functional teams to execute projects to successful completion across teams Leading consumer promotions, events, and marketing programs Developing and executing social and digital campaigns Leading operationalization of annual brand operating plans Working closely with sales to develop and communicate portfolio plans to the sales organization Leveraging data and insights to identify and understand drivers of the business Developing strategies for new innovation launches and concept development Evaluating return on investment of different marketing campaigns Qualifications PepsiCo looks for creative, results-oriented people who thrive in a fast-paced, innovative marketing environment and demonstrate leadership capability. Our marketing professionals must possess a highly quantitative skill set with strong ability to analyze data and to develop thought provoking strategic analysis and recommendations. At PepsiCo we look for risk takers who can identify consumer-based opportunities, bring them to market quickly and positively impact profitability. Our marketers are team players, comfortable with ambiguity, and committed to results. To succeed within the large, highly cross functional environment, marketers must possess strong communication and influencing skills. The position is highly collaborative across brands, customers, and regions, and necessitates a person with strong interpersonal skills. Ultimately, PepsiCo is looking for high energy people who will be passionate about marketing, building our business, and have a desire to take on significant accountability. Minimum Qualifications - Each candidate is expected to: This position is limited to persons with indefinite right to work in the United States. Must possess completed MBA degree as of full time start date. Graduation date of Dec 2026 or May 2027. Minimum 2 years of relevant work experience Include GPA (unless your school has a non-disclosure policy) and first location preference on your submitted resume. Interest in working in one of the following locations: Plano, Texas Purchase, New York Chicago, Illinois Preferred Candidate Experience and Characteristics: Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy Demonstrated leadership through past work experience and extra-curricular involvement Passion for consumer brands Experience in marketing, advertising, promotions, digital, media, and/or design Familiarity with emerging digital platforms Advanced analytical skills and ability to solve highly strategic and difficult business problems Ability to drive and implement ideas and results in a dynamic and ambiguous environment Strong communication, presentation and story-telling abilities with an understanding of and ability to influence stakeholders Intellectual curiosity The expected compensation range for this role based on a full-time schedule is $75,400 - $88,500. Role, degree discipline, degree level, and location are part of the process when determining actual starting salary for positions. Compensation for our campus hires is pre-determined and non-negotiable. Paid time off in accordance with policy is subject to eligibility and includes vacation, holiday, sick, bereavement and parental leave Vacation: for eligible full-time employees, a minimum of 15 paid vacation days Holidays: for eligible full-time employees, the company provides 10 paid holidays annually Sick Leave: for eligible full- time employees, 10 days (80 hours) of paid sick leave benefits are available for absences related to non-job-related injury. Sick leave benefit will be accrued during your first year at 1 day for each month worked in that calendar year Bereavement Leave: In the event of a death of an immediate family member, full-time and part-time regular employees are eligible to receive up to three (3) consecutive working days with pay Parental Leave: for eligible employees, the company offers paid parental leave for up to 6 weeks to allow for a time of bonding with their newborn or newly adopted child In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement

Responsibilities

Opportunities for Associate Marketing Managers exist across various business sectors and a diverse range of teams, including Brand Management, Innovation, Shopper Marketing, eCommerce, and Insights. Each experience sheds light on different consumer needs, promotional levers, and even joint venture business models! From the start of their career at PepsiCo, Associate Marketing Managers have opportunities to own and lead high-impact marketing initiatives and collaborate cross-functionally to drive business results. Employees are given opportunities to develop and demonstrate functional excellence, leadership capability, knowledge of the business, and gain critical experiences. What you can expect: At PepsiCo you can think like an entrepreneur, but with the global reach and resources to support you. As a Marketing Associate Manager, you will be given significant responsibility to create high impact marketing recommendations that enable PepsiCo to achieve short- and long-term strategic business objectives. You will develop and demonstrate functional ownership, strategic leadership capability, and business acumen. The role also provides exposure to best-in-class brands, campaigns, and marketers by means of professional development initiatives and mentorship. Responsibilities may include: Drawing insights from consumers and being their voice in product, packaging, or communication development Partnering with agencies in the creation of brand positioning and communication strategies Leading cross-functional teams to execute projects to successful completion across teams Leading consumer promotions, events, and marketing programs Developing and executing social and digital campaigns Leading operationalization of annual brand operating plans Working closely with sales to develop and communicate portfolio plans to the sales organization Leveraging data and insights to identify and understand drivers of the business Developing strategies for new innovation launches and concept development Evaluating return on investment of different marketing campaigns

Qualifications

PepsiCo looks for creative, results-oriented people who thrive in a fast-paced, innovative marketing environment and demonstrate leadership capability. Our marketing professionals must possess a highly quantitative skill set with strong ability to analyze data and to develop thought provoking strategic analysis and recommendations. At PepsiCo we look for risk takers who can identify consumer-based opportunities, bring them to market quickly and positively impact profitability. Our marketers are team players, comfortable with ambiguity, and committed to results. To succeed within the large, highly cross functional environment, marketers must possess strong communication and influencing skills. The position is highly collaborative across brands, customers, and regions, and necessitates a person with strong interpersonal skills. Ultimately, PepsiCo is looking for high energy people who will be passionate about marketing, building our business, and have a desire to take on significant accountability. Minimum Qualifications - Each candidate is expected to: This position is limited to persons with indefinite right to work in the United States. Must possess completed MBA degree as of full time start date. Graduation date of Dec 2026 or May 2027. Minimum 2 years of relevant work experience Include GPA (unless your school has a non-disclosure policy) and first location preference on your submitted resume. Interest in working in one of the following locations: Plano, Texas Purchase, New York Chicago, Illinois Preferred Candidate Experience and Characteristics: Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy Demonstrated leadership through past work experience and extra-curricular involvement Passion for consumer brands Experience in marketing, advertising, promotions, digital, media, and/or design Familiarity with emerging digital platforms Advanced analytical skills and ability to solve highly strategic and difficult business problems Ability to drive and implement ideas and results in a dynamic and ambiguous environment Strong communication, presentation and story-telling abilities with an understanding of and ability to influence stakeholders Intellectual curiosity The expected compensation range for this role based on a full-time schedule is $75,400 - $88,500. Role, degree discipline, degree level, and location are part of the process when determining actual starting salary for positions. Compensation for our campus hires is pre-determined and non-negotiable. Paid time off in accordance with policy is subject to eligibility and includes vacation, holiday, sick, bereavement and parental leave Vacation: for eligible full-time employees, a minimum of 15 paid vacation days Holidays: for eligible full-time employees, the company provides 10 paid holidays annually Sick Leave: for eligible full- time employees, 10 days (80 hours) of paid sick leave benefits are available for absences related to non-job-related injury. Sick leave benefit will be accrued during your first year at 1 day for each month worked in that calendar year Bereavement Leave: In the event of a death of an immediate family member, full-time and part-time regular employees are eligible to receive up to three (3) consecutive working days with pay Parental Leave: for eligible employees, the company offers paid parental leave for up to 6 weeks to allow for a time of bonding with their newborn or newly adopted child In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.