First Gen: Food Brand Marketing Intern (Lay's)

Overview

Overview Winter term: January/February to July 2027 Pepsi, Lay’s, Quaker, Doritos — hungry for more than just great flavors? Experience what it’s like to shape the future of iconic brands and step into a workplace where culture, creativity, and collaboration drive everything we do. Every 6 months, PepsiCo BeNeLux welcomes new talent just like you. Our internship program for (near-)graduates offers meaningful projects, mentorship and plenty of opportunities to grow your skills through hands-on experience. It’s not just on-the-job learning, but a chance to develop both personally and professionally. Join our group of around 30 interns and become part of a community where your voice and perspective matter. Responsibilities RESPONSIBILITIES Have you ever wondered how new products come to market? You will play an important role in making sure new products are ready to be launched! Project planning & cross-functional stakeholder management. You will work closely with external agencies, from briefing to plan execution, e.g. influencer agencies, artwork agencies, sampling agencies, digital agencies and media agencies. You’ll be able to manage your own marketing projects, from website, giveaways and sampling to brand and performance tracking. After the internship, you will have broad knowledge of brand management, from creation to implementation to strategies and campaigns. In short, a great opportunity that offers you a lot of responsibility and gives you the chance to gain practical marketing experience. WHAT YOU CAN EXPECT A supportive team that will encourage your professional growth and development An opportunity to be meaningful and impactful within your work and projects A community of interns - offering additional support, the opportunity to build connections, workshops and much more Internship compensation of 550€/month and travel reimbursement Work-from-home toolkit Qualifications WHAT WE’RE LOOKING FOR You confidently take initiative and start your own projects and you see every new task as a great opportunity to learn. You’re organized whilst balancing different projects running simultaneously and have a result-oriented focus. You have a passion for the food and FMCG industry. You are a bachelor’s/master’s student or recent graduate focused on business/marketing. You are fluent in Dutch and English (good knowledge of French is a bonus). You are able to come to our offices in Utrecht three days a week. You are currently studying or have recently graduated (max. 3 months post-graduation) YOUR RECRUITMENT JOURNEY Phone screening with one of our recruiters Interview at our office Offer: You’re hired! Welcome to PepsiCo CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Want more info? Check out www.pepsico.com!

Responsibilities

RESPONSIBILITIES Have you ever wondered how new products come to market? You will play an important role in making sure new products are ready to be launched! Project planning & cross-functional stakeholder management. You will work closely with external agencies, from briefing to plan execution, e.g. influencer agencies, artwork agencies, sampling agencies, digital agencies and media agencies. You’ll be able to manage your own marketing projects, from website, giveaways and sampling to brand and performance tracking. After the internship, you will have broad knowledge of brand management, from creation to implementation to strategies and campaigns. In short, a great opportunity that offers you a lot of responsibility and gives you the chance to gain practical marketing experience. WHAT YOU CAN EXPECT A supportive team that will encourage your professional growth and development An opportunity to be meaningful and impactful within your work and projects A community of interns - offering additional support, the opportunity to build connections, workshops and much more Internship compensation of 550€/month and travel reimbursement Work-from-home toolkit

Qualifications

WHAT WE’RE LOOKING FOR You confidently take initiative and start your own projects and you see every new task as a great opportunity to learn. You’re organized whilst balancing different projects running simultaneously and have a result-oriented focus. You have a passion for the food and FMCG industry. You are a bachelor’s/master’s student or recent graduate focused on business/marketing. You are fluent in Dutch and English (good knowledge of French is a bonus). You are able to come to our offices in Utrecht three days a week. You are currently studying or have recently graduated (max. 3 months post-graduation) YOUR RECRUITMENT JOURNEY Phone screening with one of our recruiters Interview at our office Offer: You’re hired! Welcome to PepsiCo CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Want more info? Check out www.pepsico.com!