SAP iXp Intern - Personalization, Digital Platforms & AI [Newtown Square, PA]

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

What You’ll Build

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship, it’s the foundation for a career built on connection, creativity, and impact.

Position Title: SAP iXp Intern - Personalization, Digital Platforms & AI

Location: Newtown Square, PA

Anticipated Start Date: October 2026

Contract Duration: 12 months

Work Hours: Full-time – 40 hours per week

As a Digital Platforms Personalization intern at SAP, you’ll play a hands-on role in advancing the company’s personalization strategy and digital transformation. You will coordinate and maintain the Personalization roadmaps. You will collaborate with Digital Platforms associates to align timelines and dependencies. You will also support the roll-out of key Adobe technologies. These include Experience Cloud, Experience Platform, Customer Journey Optimizer, and AJO B2B. You will work on strategic initiatives. These initiatives involve machine learning, omnichannel transformation, and cloud migration for EDS/AEM. You will also research new tools. In addition, you will explore how AI agents can create customized experiences.

Key Product Responsibilities

• Coordinate and maintain Personalization roadmaps. Provide frequent updates. Collaborate with Digital Platforms associates. Align project timelines and identify project dependencies.
• Digital Transformation: Support SAP in rolling out important Marketing technologies. These include Adobe Cloud, Adobe Enterprise Platform, Customer Journey Optimizer, and Adobe Journey Optimizer B2B.
• Aid in tool discovery and vendor coordination, helping research emerging technologies and maintain productive partnerships to enhance platform capabilities.
• Support strategic personalization initiatives. This includes machine learning and omnichannel transformation. It also involves go-to-market strategies and EDS/AEM cloud migration. Use North Star road-mapping to guide these efforts.
• Explore the future of personalization, researching how AI agents can tailor content and experiences to individual preferences while identifying key challenges to overcome.
• Troubleshoot and monitor website performance, resolving issues related to layout, functionality, and integrations while maintaining site updates.
• Create and maintain technical documentation for integrations, program implementations, and Adobe Target workflows.
• Help to educate and build partnerships by training internal staff and alignment with departments to optimize the tech stack that fuels personalization.
• AI Operations Support: Assist in deploying and monitoring SAP Joule and Adobe AI Assistant across the digital ecosystem to drive innovation and help upskill members of the Digital Platforms team.

What You’ll Bring

A curious and agile mindset, with an interest for learning and the tenacity to adapt in a dynamic, evolving environment. Well-developed problem-solving and creative thinking skills, with the ability to collaborate across teams and communicate ideas clearly and successfully. Expressive intelligence and cultural awareness that support inclusive teamwork and mindful stakeholder interaction. A growing foundation in business acumen and emerging technologies — especially artificial intelligence — paired with a results-oriented approach and the courage to take action.

Education: In pursuit of a degree in Marketing Tech, Data Science, Computer Science, or Digital Transformation.

Eligibility: Must be currently enrolled, or recently graduated (start date must be within 6 months of graduation date) from a coding academy/bootcamp, apprenticeship, associate, bachelor’s, master’s or JD/PhD program.

Core Skills & Qualifications

• AI Fluency: A solid desire to learn the mechanics of Large Language Models (LLMs), Vector Databases, and Agentic Orchestration.
• Platform Literacy: Knowledge with the Adobe Experience Cloud (AEP, AEM, Target, or Analytics) or similar enterprise-grade CMS/MAP.
• Technical Tools: Proficiency in Jira/Confluence for workflow management and Figma for reviewing AI-prototype UX designs.
• Communication: Ability to translate business concepts into clear technical requirements working with diverse stakeholder groups.

We are looking for an intern who brings more than just basic office skills:

• Digital mindset, Innovative thinker, and Technically Savey
• Drive for knowledge and relationships building
• Proactive and ready to jump in
• Remarkable organizational and planning skills and a proven ability to multi-task
• Great communication, customer service, and collaboration skills
• Attention to detail with an emphasis on accuracy and quality
• Ability to prioritize successfully to manage multiple projects, including numerous deliverables
• Experience working in a team environment as well as individually
• Ability to collaborate across teams globally
• Ability to complete tasks in a timely manner
• Strong desire to learn along with professional drive
• Willingness to acquire new skills to meet evolving needs
• Proficiency with Microsoft Office programs, including Word, Excel, and PowerPoint
• Basic knowledge of design principles and commonly used tools
• Basic comprehension of Web production tools and content management systems
• Cognitive Empathy: Understanding how AI agents interact with humans and the ability to map those "conversational" journeys.
• Prompt Engineering: The ability to structure queries for GenAI tools to produce high-quality, brand-compliant business outputs.
• Data Literacy: Moving beyond "reporting" to "analysis"—understanding metrics like AI Confidence Scores, Conversion Lift, and Pipeline Velocity.

Where You Belong

The Digital Platforms team consists of elite technologists devoted to making SAP.com and all managed digital properties the world’s most advanced B2B platform. We manage the interaction points and technologies for SAP.com, Search.sap.com, Partner.sap.com, Support.sap.com, Developer.sap.com, and campaign and microsite environments. We also guide the transformation of these platforms.

We are "Customer Zero" for SAP’s own Business AI. By joining us, you aren't just observing the future of AI—you are helping to build, run, and prove it to the world.

Be part of SAP Next Gen, a global community for students, universities, schools and educational partners, who are motivated about innovation and technology.

1. Culture of Collaboration: Partner with proficient SAP colleagues and expert mentors who will support your growth. Grow professionally through personalized mentoring, coaching, and career development support.

2. Project-driven Experience: Kickstart your career with hands-on learning experience, making an impact from day one by contributing to meaningful projects that help the world run better. You’ll have endless learning resources at your fingertips and gain future-ready skills from a variety of virtual, in-person, and hybrid learning sessions, cultivated just for you, and aligned with our learning approach.

3. Gain Visibility: Build relationships with leaders and peers across teams and functions. Showcase your ideas, skills, and creativity in a global, dynamic environment. Open doors for future career opportunities within SAP and beyond.

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is 26.00 to 47.00 USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link:  www.SAPNorthAmericaBenefits.com.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 456831  | Work Area: Information Technology  | Expected Travel: 0 - 10%  | Career Status: Student  | Employment Type: Limited Full Time   | Additional Locations:  #LI-Hybrid