SAP iXp Intern - Product Management, Event Technology & Digital Platforms [Newtown Square, PA]

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. 

What You’ll Build

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers. This is more than an internship, it’s the foundation for a career built on connection, creativity, and impact.

Position Title: SAP iXp Intern - Product Management, Event Technology & Digital Platforms

Location: Newtown Square, PA

Anticipated Start Date: October 2026

Contract Duration: 6 months

Work Hours: Full-time – 40 hours per week

As a Product Management Intern within the Digital Platforms team, you will be at the forefront of how enterprise events are planned, delivered, and measured at scale. You will support the "Build & Run" operations for SAP's self-service event platform and T1 event digital experiences — from registration and content delivery to post-event analytics. This role is designed for a high-potential individual who wants to master the intersection of Event Technology, SAFe Agile delivery, and AI-driven audience engagement.

Key Product Responsibilities

Event Platform Operations: Support day-to-day run operations of SAP's self-service event platform, coordinating production schedules and ensuring digital event assets meet SAP's standards for quality, governance, and metadata accuracy.

Requirements & Roadmap Support: Translate event stakeholder needs into clear product requirements — documenting user stories, acceptance criteria, and feature specs for platform enhancements across registration, streaming, and engagement tooling.

Data-Driven Insights: Utilize event analytics to track platform performance, attendee engagement metrics, and session conversion rates — moving from reporting to actionable analysis.

AI & Personalization Integration: Assist in the deployment and monitoring of AI-driven features — such as personalized agenda recommendations and intelligent content surfacing — to improve attendee experience across T1 and self-service events.

Agile Value Delivery: Actively participate in SAFe ceremonies — sprint planning, backlog refinement, and retrospectives. Help manage the Team Backlog with a focus on user stories tied to event platform capabilities and attendee journey improvements.

Governance & Responsible AI: Assist in audits to ensure all event platform AI features adhere to SAP's Responsible AI standards, with a focus on data privacy, attendee consent, and transparency.

Digital Transformation: Support the rollout of industry-leading event technology integrations — including Adobe Experience Platform (AEP), CMS-driven event microsites, and campaign environments tied to SAP's flagship events.

What You’ll Bring

A curious and agile mindset, with a passion for learning and the resilience to adapt in a fast-paced, evolving environment. Strong problem-solving and creative thinking skills, with the ability to collaborate across teams and communicate ideas clearly and effectively. Emotional intelligence and cultural awareness that support inclusive teamwork and thoughtful stakeholder engagement. A growing foundation in business acumen and emerging technologies — especially artificial intelligence — paired with a results-oriented approach and the courage to take initiative.

Education: Pursuing a degree in Marketing Technology, Business, Computer Science, Digital Transformation, or a related field.

Eligibility: Must be currently enrolled, or recently graduated (start date must be within 6 months of graduation date) from a coding academy/bootcamp, apprenticeship, associate, bachelor’s, master’s or JD/PhD program.

Core Skills & Qualifications

Methodology: Basic understanding of Agile/Scrum or SAFe 6.0 and how sprints move a product from vision to launch.

Event Tech Literacy: Familiarity with event management platforms (e.g., Cvent, ON24, Hopin, or similar) or enterprise-grade CMS and marketing automation platforms.

Platform Literacy: Exposure to Adobe Experience Cloud (AEP, AEM, Analytics) or comparable enterprise MarTech stack is a plus.

Technical Tools: Proficiency in Jira/Confluence for workflow and backlog management; Figma for reviewing UX/prototype designs.

Communication: Ability to translate event business requirements into clear technical specifications when working with engineers, designers, and cross-functional stakeholders globally.

Beyond core skills, we want someone who:

• Has a digital-first mindset and a genuine curiosity for how technology shapes live and virtual event experiences
• Is proactive, organized, and comfortable managing multiple deliverables under real event deadlines
• Can collaborate across global teams — from field marketing to engineering
• Has strong attention to detail, especially around data accuracy and content quality
• Is eager to learn and willing to grow into the evolving event tech landscape
• Is proficient in Microsoft Office (Word, Excel, PowerPoint) with basic knowledge of design and web production tools
• Demonstrates Cognitive Empathy — the ability to map attendee journeys and understand how digital touchpoints shape the event experience

Where You Belong

The Digital Platforms team manages the technology and programs that power SAP's most visible digital properties and flagship events. We own the self-service event platform, T1 event digital experiences, and the underlying MarTech stack that connects events to pipeline.

We are "Customer Zero" for SAP's own Business AI — applying it first to our own event and digital platforms before it reaches the market. By joining us, you're not just supporting events — you're helping build the next generation of intelligent, data-driven event experiences.

Be part of SAP Next Gen, a global community for students, universities, schools and educational partners, who are passionate about innovation and technology.

1. Culture of Collaboration: Partner with experienced SAP colleagues and expert mentors who will support your growth. Grow professionally through personalized mentoring, coaching, and career development support.
2. Project-driven Experience: Kickstart your career with hands-on learning experience, making an impact from day one by contributing to meaningful projects that help the world run better.  You’ll have endless learning resources at your fingertips and gain future-ready skills from a variety of virtual, in-person, and hybrid learning sessions, cultivated just for you, and aligned with our learning approach.
3. Gain Visibility: Build relationships with leaders and peers across teams and functions. Showcase your ideas, skills, and creativity in a global, fast-paced environment. Open doors for future career opportunities within SAP and beyond.

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Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted annual combined range for this position is 26.00 to 47.00 USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 456819  | Work Area: Solution and Product Management  | Expected Travel: 0 - 10%  | Career Status: Student  | Employment Type: Limited Full Time   | Additional Locations:  #LI-Hybrid